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Modal and Lyocell: Redefining Comfort and Performance

First on, Last Off—your underwear is the foundation of your day, and the fabric matters. Enter Modal and Lyocell (TENCEL™), the modern man’s answer to superior comfort, performance, and sustainability.

Modal is celebrated for its silky softness and ability to wick moisture, ensuring you stay dry and comfortable throughout the day. Resistant to shrinkage and pilling, it retains its luxurious feel and fit even after numerous washes. Its breathability minimizes irritation, making it perfect for those who value everyday elegance.

Lyocell, derived from sustainably sourced wood pulp, is equally impressive. Hypoallergenic and highly breathable, it adapts to your body, keeping you cool in the summer and warm in the winter. Its durability and eco-friendly production process make it a smart choice for men who care about quality and the planet.

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Unlike cotton, which holds onto moisture, Modal and Lyocell actively wick away sweat, reducing odor and discomfort. These fabrics elevate your essentials, combining practicality with sophistication.

“Luxury is in the details. Modal and Lyocell ensure your foundation is as refined as the life you lead.”

At House of Harry George, we craft underwear that supports your lifestyle—First on, Last Off, and effortlessly elevated.