First on, Last Off—

your underwear is more than just an essential; it’s the cornerstone of your day. It deserves the same thoughtful care as your wardrobe’s finest pieces. Yet, many overlook the importance of proper hygiene, leading to discomfort and unnecessary wear on this vital garment. Here’s what every man should know about maintaining his underwear—and, by extension, his confidence.

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Washing Practices Matter

Your underwear is closest to your skin, so washing them properly is essential. Use a gentle detergent and avoid fabric softeners, which can degrade elastic fibers and irritate the skin. Wash in cold or lukewarm water to preserve the fabric’s durability and prevent shrinkage. And always separate your delicates from heavy items like jeans to avoid undue wear and tear.

Myth: Cotton is Always Best

While cotton has its place, it’s not always ideal—especially for active professionals. Cotton retains moisture, which can lead to irritation and odor. Opt for high-quality performance fabrics like Modal and Lyocell (TENCEL™) These are designed to wick away moisture, maintain breathability, and provide lasting comfort throughout the day.