ABOUT

FROM INTERNATIONAL GYMNAST TO CIRQUE DU SOLEIL ACROBAT TO MAISON HARRY GEORGE

Harry created Maison Harry George to fill a gap he experienced as a gymnast and performer—underwear that could endure movement without sacrificing comfort or style. His vision was to elevate essentials into luxurious statements, blending British elegance with Portuguese craftsmanship for men who demand more from their everyday foundations.

Step 1

Executing a plan

It all started with a problem. For Harry George, no underwear could keep up with his active lifestyle or meet his refined taste. As a gymnast and performer, he experienced firsthand the need for essentials that offered unwavering comfort, support, and style. Frustration turned into action, and Harry set out to create a solution. With a clear purpose, he envisioned underwear that wasn’t just functional but elevated—a piece designed for men in motion. 

Step 2

Sourcing Materials and Fabrics

Every detail mattered. Harry meticulously researched and tested fabrics to find the perfect blend, prioritizing materials that offered exceptional softness, breathability, and durability. Modal and Lyocell emerged as ideal choices, crafted from renewable wood sources—beechwood for Modal and eucalyptus for Lyocell. These fabrics provide superior comfort and elevate every piece to embody the perfect balance of luxury and quality.

Step 3

Bringing it to you

The final step was sharing this vision with the world. By collaborating with industry experts and prioritizing thoughtful craftsmanship, Harry created a product that bridges style and substance. Maison Harry George isn’t just underwear—it’s the foundation of confidence, comfort, and daily routine for men everywhere.